I've always been driven by a passion to make a meaningful impact.

My lifelong ambition has always been to leave a positive mark on the world. It wasn't always clear how I'd achieve that, but from a young age, I craved making a real impact. I also had a weird obsession with teeth. This led me to the world of orthodontics, a path I initially saw as a profession but one that soon revealed itself as a platform to fulfill my purpose.

Over the past two decades, I've worn many hats in the orthodontic field, from team member to leader turned consultant, lecturer, and practice coach. These experiences have evolved my perspective. While I acknowledge the importance of numbers, a deeper truth emerged: the well-being of our teams was the cornerstone of true orthodontic success.

Q & A with Cassie

What inspired the name Everbloom?

The name 'Everbloom' embodies my core belief in the potential for growth and success in every individual and practice. Growing up as the child of a single mother instilled in me the understanding that challenges can be overcome with resilience and determination. My mother, Grace, taught me that anything is achievable with hard work and belief in oneself. Everbloom is more than just a name; it’s a promise to help orthodontic practices and their teams reach their full potential. By fostering strong team cultures and creating supportive environments, I aim to empower everyone I meet in the orthodontic world to thrive and flourish. 

What is Everbloom's core mission, and how do you hope to impact the orthodontic community?

From the mind of a millennial, Everbloom's core mission is to elevate orthodontic practices by prioritizing team well-being. I've discovered that true practice success depends on the happiness and fulfillment of the team. Rather than solely focusing on numbers, Everbloom is dedicated to cultivating thriving practice cultures where individuals can flourish. By nurturing support, growth, and well-being through the creation of robust onboarding processes and innovative digital communication systems, Everbloom empowers teams to reach their full potential and kick old-school methods. 

You often say the sink-or-swim approach is drowning orthodontic teams. What do you mean by that?

The sink-or-swim approach mentality when onboarding new hires was a common approach 20+ years ago. And it certainly shaped a generation of determined individuals, including myself. But times have dramatically changed.

Today's workforce, especially younger generations, needs more structure and support. They crave clear direction, accessible SOPs, and effective digital training methods. Dusty binders and on-the-job trial by fire simply don't cut it anymore. It's time to embrace digital onboarding and modern training strategies. It's 2025, and teams deserve better.